Interactive PoS Experience
NOWA01
Client
Telefónica Germany
Our task
Concept / Design / Development / Installation
Case: Significant increase in the use of digital services
Challenge: Increase awareness of the online offer and communicate user benefits
Solution: A low-threshold and playful experience for conversion to digital platforms
The Problem02
Although Telefónica’s online services – better known under the o2 brand – are being used, many customers are not yet familiar with the digital self-service offer and its possibilities.
Our Solution03
An interactive shop window: We met possible fears of contact or reservations with a game mechanic. Using their smartphones, users could approach the topic and then seamlessly switch to the digital service platform with a single click. This takes place directly in the browser, without having to install an app. Success that can not only be seen, but also measured with the provided analytics interface.
Making Of
