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Automation Digitalization Humanization

BAADER at the IPPE 202001

Customer
BAADER Food Processing Machinery

Our task
Concept / Design / Development / Installation

After last year’s great success, the world market leader in food processing technologies has decided to significantly increase its investment in digital and interactive tools.

In 2020, the three interactive applications of the previous year became a parkour of eight interactive stations.02

Independent discovery and moderated product presentations of machines, services, and new digital products were thus guaranteed. From the conversation starter to the consulting tool, interactive applications delivered profitable benefits for trade fair visitors and, of course, our customers.

BAADER exhibtion stand

End Consumer Feedback App

End Consumer Feedback App

End Consumer Feedback

Data-Driven Value Chains: In the future, customers will be able to use their smartphones to automatically transmit the status of food products into the supply chain. We implement the prototype and make a concept tangible.

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Food Value Chain

A value chain is a complicated matter, as each component affects all actors simultaneously. Abstract processes and information flows can be experienced in a model-like and playful way.

Food Value Chain Multi-Touch Table

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Food Value Chain Multi-Touch Table Juggler

Special expertise

The project was designed and implemented in close consultation with the individual business units based on a detailed customer journey.

Interactive installations presenting the product portfolio and new products

Interactive Co-Products Installation

Visitors exploring the new machine 661 via an interactive installation

As an agency, it is also our task to consider the different business units with their different perspectives and working cultures in the design stage. Not only in terms of content but also in a structured and systematic way.03

The work on the next iteration has already started and we are looking forward to a common future.

Making-of

Making-Of BAADER IPPE 2020

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Making-Of BAADER IPPE 2020Making-Of BAADER IPPE 2020 End Consumer FeedbackMaking-Of BAADER IPPE 2020 Food Value ChainMaking-Of BAADER IPPE 2020 End Consumer FeedbackMaking-Of BAADER IPPE 2020 3D Prints and Juggler

BAADER Interactive Experience

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Making the brand, company history, and product portfolio tangible and bringing them closer to the viewer in terms of content was the challenge for the 100th anniversary of the family-run company Baader.
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