Concept & Design
Stand architecture & lead agency
Meiré und Meiré
Development / Concept
How will digitization affect our lives in an increasingly networked world in the future? Deutsche Telekom presented an outlook on this question under the motto #TAKEPART at the Mobile World Congress 2019 in Barcelona. The focus there was on bringing the topic of connectivity to life and demonstrating the relevance of high-performance networks through interactive experiences. The conceptual development of individual trade fair exhibits was in the hands of Elastique., the Cologne-based creative agency for brand communication.
Based on the interaction concept and design of Elastique., FLUUR was responsible for the technical implementation of a multiscreen application, which allows users to experience the newly developed “Telekom Smart Cities App”. While the actual application was viewed and controlled via a large central screen, five connected smaller devices – in keeping with the overall theme of networking – offered the option of illuminating the topics on the main screen from various perspectives. Actively controlling the content according to one’s interests in addition to the large screen was thus possible.