Interactive Brand Experience
Client
BAADER
Our task
Consulting / Concept / Design / Development/ Installation
In cooperation with
Joke Event AG
tisch13
expotec
International Production & Processing Expo 201901
Making the brand, company history, and product portfolio tangible and bringing them closer to the user in terms of content was the challenge for the 100th anniversary of the family-run company Baader. As part of the IPPE (International Production & Processing Expo) trade fair in Atlanta, several interactive exhibits were implemented in response to this challenge. Four interactive stations were integrated into the 300 sqm exhibition stand: In addition to three vertical 80″ multitouch panels, a multitouch table was used in the brand room, a room-in-room installation in which the company could be explored as a universe in its own right.
Understanding complex processes through interaction02
The process sequence of the food processing machines manufactured by the Lübeck-based company was made tangible for the trade fair visitors using a movable slider. A sizeable multi-touch display installed on rails guides the fair trade visitors, parallel to their position on the machine, step-by-step through the individual work steps of the processing machine. Also, visitors can call up detailed information and product videos.
