C&A: Digital Collection Showroom
A catwalk goes digital. And interactive. And becomes a content hub. That's a good thing.01
Client
C&A Mode GmbH & Co. KG
Concept & Design
FRAMEWORK GmbH
Video content
MBS Nürnberg GmbH
Our task
Entwicklung & Programmierung
Germany, May 202002
For the fashion industry, a good and fruitful exchange with the press and high-profile influencers is of utmost importance. However, Corona already made it clear at the beginning of 2020 that classic, analogue fashion shows would not be possible. C&A recognised this early on and decided to transfer the events into the digital space with the help of our partner Framework. Intending to develop a format that goes beyond the mere streaming of a product presentation, Framework brought us in for the digital concept.
Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von Vimeo.
Mehr erfahren
Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von Vimeo.
Mehr erfahren
Digital + X03
Cooperating with Framework, we have implemented a digital platform on which over 400 press representatives and influencers from the fashion industry were able to explore the latest trends and exchange ideas. In addition to live streaming the latest collection, the video feed was enhanced with unconventional insights and branded content, thus creating an exciting choreography of brand, product and purpose. Instant feedback via a chat stream with quick reactions enabled lightning-fast interaction.
Even after the event, all relevant media data and information will remain available for download.04
