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Silesia Connect - Digital Flavour Tasting

The taste of digitalisation01

Client
Silesia

Our task
Concept / Design / Development

For our client Silesia, we developed a digital platform for an interactive tasting of flavours and aromas. In doing so, we have combined the advantages of analogue encounters with a variety of digital opportunities. From now on, our client can carry out tastings independent of location and more efficiently, without foregoing human interaction.

You've been invited!

By integrating interfaces into existing systems and automated processes, the creation of tastings and invitation management is simplified.

Participants can be added to the event via their email address. An automated invitation email then lands directly in the inbox of the invitee.

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Import of SAP data to create a tasting

Sales staff can create tastings on their own in just a few steps thanks to the low-threshold user interface. The necessary product information can be conveniently transferred from the existing SAP system and individually adapted in Silesia Connect. For example, descriptive texts can be added or stored descriptors exchanged.

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More than just ticking boxes

After the joint introduction, the sales representative accompanies participants throughout the tasting. With the help of reactive elements designed for product evaluation, the taste perception of the participants is digitally visualised. This illustrates the result and adds a playful element to the process.

Depending on the type of tasting, different forms of presentation are used, which make the evaluation varied and entertaining.

With the help of individual forms of presentation, we translate the experience of flavour into a common visual language. Whether at the customer’s location or over distances, we ensure a uniform understanding of the categorisation of tastes. This allows processes to be simplified and accelerated.

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Simplified exchange of information and data

The moderator and participants can exchange information during the entire tasting process. In addition to the video and audio track, a chat bar is available for questions, comments and the upload of more informative material. Shared documents are collected in the media library and can be downloaded by the participants.

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Share results

Produced results can be discussed at the end of a tasting.

An overview of the overall evaluations and a summary of the individual assessments of the participants are helpful for this purpose.

The information from the generated data can be downloaded as a PDF and used in other company processes. Furthermore, participants can also download their evaluations which contributes to a sustainable brand experience.

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Silesia Connect

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