Everything about AR in the digital brand experience01
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ca. 2 minutes
Augmented reality has been experiencing noticeable hype on social networks and in the press for two years. Technology groups are vying for the best solution for their systems and the first glasses will be affordable for consumers in 2022. The white paper available for download provides detailed information about this virtual overlay feature and brings together all the facts about AR applications in the digital brand experience.
Digital transformation now affects every touchpoint of marketing. One of the most important drivers has become the pandemic, which has ensured a sustained acceleration of the process. This applies not least to the use of augmented reality. Because it is precisely here that applications are becoming increasingly low-threshold and thus also user-friendly through the use of the latest web technology on one’s own devices. In our project business, we encounter exciting concepts and enquiries every day. In the process, fundamental questions about functionalities and use cases also accumulate.
A white paper for all02
This white paper aims to answer these questions and to sharpen the perspective on what AR can do. We address beginners as well as experienced concept developers and those who are generally interested in going one step further. We show how genuine enthusiasm for a brand and message can lead to measurable engagement with the right concept..
Questions? Suggestions? Concept ideas?
Your interest in digital technologies has been awakened? Contact us for a free, one-hour innovation dive on the topic of augmented reality. Lukas Höh is Creative Producer at Fluur and looks forward to a productive exchange on +49 221 22 20 1996, by e-Mail or via the contact form at the bottom of the page.